Modeled behavior: A future-proofed new measurement strategy
Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.
Nick Yang is the Head of Media at 55, and has over 10 years of experience working across Media Ad Tech across agency and publisher-side. At 55, Nick leads the solution design and implementation of various global media projects - such as the setup of bespoke attribution models and the rollout of a cookie-less 1st Party marketing data strategy.