Google Ads announces machine learning-based attribution models in new privacy landscape
Google seeks to balance greater privacy for users with viable attribution models for advertisers.
Carolyn Lyden served as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.
Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
Google agrees to not favor its own products in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Google vows to adjust global ad technology after settlement with French Competition Authority
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.
Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.
Facebook revenue almost doubled: Twitter hit its target, but stock falls
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.
Google blocks 3.1 billion ads in a tumultuous 2020
Annual Ads Safety Report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers.