Should you use your data warehouse as your CDP?
There's a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work.
Apoorv Durga is Vice-President, Research & Advisory at analyst firm Real Story Group, where he covers CDPs, ecommerce, Web CMS, and technologies. He is a two-decade veteran in the marketing technology space.
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This first of three articles on personalization at scale explores the right place for personalization services in your marketing technology stack