There's a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work.
Before making a decision, ask yourself what a CDP will do specifically for your enterprise.Apoorv Durga | Feb 10, 2022 at 10:07 am ET
Why scenario analysis is a sound foundation for making vendor and technology decisions.Apoorv Durga | Oct 6, 2021 at 11:19 am ET
Your personalization strategies will require several adjacent capabilities beyond simple targeting logic.Apoorv Durga | Sep 10, 2021 at 10:26 am ET
This first of three articles on personalization at scale explores the right place for personalization services in your marketing technology stackApoorv Durga | Aug 19, 2021 at 10:18 am ET