Marketing attribution
MarTech is your source for marketing attribution content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Any marketing attribution answers will have data at its core.
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Amazon adopts MRC viewability standard for conversion attribution
View-through conversions are now attributed to viewable impressions only.
Claritas buys Barometric, marrying user segmentation with attribution
Together, the companies say they will be able to offer targeting and optimization for ads.
MarTech Today: PureCars’ new attribution platform, ad associations defend US data privacy framework & Amazon owns smart speaker market
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: PureCars launches an attribution platform just for car dealerships Nov 16, 2018 by Barry Levine The auto dealer-focused online marketing platform says this new solution is the first to solve dealers’ […]
PureCars launches an attribution platform just for car dealerships
The auto dealer-focused online marketing platform says this new solution is the first to solve dealers' unique problem of attribution.
Unlock multi-touch attribution with CRM campaign tracking
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point.
Marketing Day: Facebook Attribution, WhatsApp ads, measuring engagement
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Attribution deep dive: Democratizing attribution for digital marketers
Facebook has put aside any platform bias and now there is a way to compare performance across platforms.
MarTech Today: Attribution for understanding, content for personalization & Apple will praise GDPR
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Better together — Using attribution approaches for understanding, not for credit Oct 24, 2018 by John Steinert Don’t get locked into attribution concepts that hurt, rather than help, your efforts to […]
Better together — Using attribution approaches for understanding, not for credit
Don't get locked into attribution concepts that hurt, rather than help, your efforts to achieve business goals.
MarTech Today: Oracle launches a ‘CDP-plus,’ implementing full-scale cross-channel attribution & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle launches a ‘CDP-plus’ for its clouds Oct 22, 2018 by Barry Levine Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for […]
Implementing full-scale cross-channel attribution for enterprise companies
Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big decision.
Facebook Attribution now available to all advertisers
The attribution solution was in beta for more than a year.