Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten.

Though marketing attribution may seem like a difficult task, in a world where ROI is king, accurate marketing attribution needs to be at the forefront of every marketer’s mind to maximize the efficiency of their activity in 2023.

This guide deep dives into how marketers are successfully moving the needle and implementing true multi-touch algorithmic attribution to measure and optimize their activity.

Don’t miss out on the opportunity to make sense of your marketing attribution and get to value quickly with our easy-to-follow guide. Visit Digital Marketing Depot to download the 101 Guide to Marketing Attribution from Snowplow.

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B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. Forrester predicts that, by 2025, account-based marketing will become the main way most B2B companies identify, plan, manage, and measure buying and post-sale activity.

What goes into a successful ABM strategy? Best practices that have emerged focus on these five core areas:

• Data enrichment
• Account targeting.
• Personalization and/or predictive recommendations.
• Interaction management.
• Performance measurement.

MarTech’s Account-Based Marketing Tools: A Marketer’s Guide discusses each of these ABM strategy elements in more detail and shows how ABM platforms help marketers achieve these strategic objectives.

Also included in this free 56-page report are profiles of ABM tools vendors, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy now.

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Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. To gain further insight, DISQO CX surveyed 28,244 nationally representative consumers.

Their findings suggest that gaming is mainstream, with over one-third of the US population likely to have regular metaverse interactions within the next 5-10 years. Of those surveyed, 76% had noticed advertisements from brands. Consumers favored in-game experiences, bonus content, and embedded functionality, as these formats enhance the gaming experience for both gamers and advertising partners.

Visit Digital Marketing Depot to download How Brands Can Get in the Game. You’ll learn how to use the gaming medium to level-up your marketing, gain a better understanding of in-game audiences, and which ad formats are most popular with consumers.

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Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the latest global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty.

With the data from over 30 countries and 6,000 consumers, you’ll be able to better understand your customer and create a marketing strategy that is tailored to their needs.

Download the report today and stay ahead of the competition.

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What did you think of the ads that ran during the Big Game? Did any stand out to you?

If you’re looking for a more detailed evaluation of the ads, DISQO’s got you covered. Their data-driven Big Game report is the ultimate tool for marketers looking to evaluate brand performance and formulate best practices for their own campaigns.

They’ve analyzed the top performers, key themes, and implications for future campaigns — all backed by real-world data. Visit Digital Marketing Depot to download Big Game Brand Lift today to get actionable insights and maximize your brand’s performance.

The post The Big Game brand lift results are in! appeared first on MarTech.

While it may seem like magic to some, making it into the inbox doesn’t have to be a guessing game. You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend.

Email deliverability (sometimes called inbox placement) can be very complex — but it’s worth trying to understand. By landing your emails successfully in the inbox, you can make the most of your time, money, and effort. That’s exactly why Litmus teamed up with Salesforce to create this four-part guide to understanding email deliverability. 

Visit Digital Marketing Depot to download How to Improve Email Deliverability and Optimize Each Send.

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In the world of digital marketing, email is “The Little Engine That Could.” It doesn’t get much
respect; advocates of flashier solutions may scoff at it; but when it comes to the yeoman’s work
of meeting business goals – mountains or no mountains – email consistently delivers.

MarTech’s “Email Marketing Platforms: A Marketer’s Guide” examines the current market for enterprise email marketing platforms and the considerations involved in implementing them. This 51-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers.

Also included in the report are profiles of 10 top vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. If you are considering licensing a new enterprise email marketing platform, this report will help you make that decision.

Complete the form below to get your copy.

This report is sponsored by Salesforce and Cordial.

Can’t see the form? Click here.

More MarTech Intelligence Reports
These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. The MarTech editors have done the research so you don’t have to.

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For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question.

This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.

Litmus created this guide to help you do just that. Read it to understand:

• Why marketers are changing how they measure email effectiveness
• How to calculate and track meaningful email metrics
• Which email metrics resonate with different audiences and why

Learn more. Visit Digital Marketing Depot to download Email Analytics in 2022–A Survivor Guide from Litmus.

The post It’s time to reconsider how you measure and interpret your email campaign performance appeared first on MarTech.

Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand.

With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker.  If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.

Visit Digital Marketing Depot to download Conductor’s 2023 Digital Marketing Salary Guide & Hiring Trends Report for access to:

• Exclusive salary range benchmark data
• In-depth hiring trend research
• Additional recruiting trends and retention strategies

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Marketer’s today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But despite increasing efficiency, the proliferation of marketing software applications has created problems with data redundancy, accuracy and integration.

Automating customer data accuracy and integration through a Customer Data Platform (CDP) provides important benefits to marketers. These include:

• Expanded enterprise collaboration–The unification of data allows enterprises to see how strategies for audience, customer experience and execution all fit together.
• Streamlined systems integration–By creating a single “system of record” for first-party customer data, data redundancies and errors can be minimized, and data can flow more quickly into — and out of martech systems.
• Increased marketing efficiency–Many manual tasks are automated by the CDP, allowing marketers to focus on high-value creative and analytical tasks
• Faster marketing velocity–In many cases, CDPs are “owned” by marketing, minimizing the need for IT or developer intervention to collect, analyze and act upon data.

MarTech’s Customer Data Platforms: A Marketer’s Guide examines the market for CDPs and the considerations involved in implementation. In addition to outlining the benefits of using a CDP, this free 77-page report includes market trends, vendor capabilities comparisons, and recommended steps for making an informed purchase decision.

Complete this form and we’ll email you the report.

This report is sponsored by Tealium, Acxiom, Treasure Data, BlueConic, Zeta Global, Adobe, Salesforce, Bloomreach and Customer Link, a PwC Product

More MarTech Intelligence Reports
These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. The MarTech editors have done the research so you don’t have to.

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