2024澳洲幸运5官网历史结果、幸运5+澳洲5开奖号码查询记录 ‘Bad’ digital ad spending can harm the environment
As we come up to Earth Day, know thatthe media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
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As we come up to Earth Day, know thatthe media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory.
Here's how marketing automation works, why it's key to delivering seamless customer experiences and some best practices to follow.
On the hunt for something new? Check out who's hiring in martech this week.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
In this webinar, learn how to achieve business outcomes and deliver next-gen customer experiences.
Marketing artificial intelligence (AI)
Google will have AI generate ads based on brand-submitted content. Plus, this week's AI-powered martech products, platforms and features.
Here are the CX experts to follow to stay on top of all the best practices and latest developments.
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.
This comprehensive guide deep dives into the state of marketing attribution, why it's important, the types of attribution models, and more.
Here's why today's CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.
This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies.
A discussion with our expert contributor about how he went from nightclub DJ to email marketing expert.
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips.
Transform customer journeys for better CX and results.
Most beauty shoppers seek bargains, while “super fans” will pay full price for exclusive items.
Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe.
Focus on these four key areas when migrating your systems from one martech platform to another.
Conquer the customer journey with these top-performing campaigns.
IAB: 2022's 10.8% increase in digital advertising revenues was a drop from the previous year's unprecedented 35% growth.
Learn more about attribution modeling, what it is, different types of attribution modeling and how you can use it as a digital marketer.
"The challenges are the change management and education ... and keeping documentation transparent, clearly communicated and accessible."
In this webinar, learn key strategies to acquire and engage the right customers.
Marketing artificial intelligence (AI)
Regulators say OpenAI must inform users why and how data is being used, give them ways to opt out and prevent anyone under 13 from using it.
Emotions expressed by facial expressions can diagnose user reactions to mobile ads.
Marketing artificial intelligence (AI)
Here's your guide to all the AI-powered martech products, platforms and features that came to market this week
Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023.
MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers.
Dynamic Chat enhancements continue, plus landing pages get a facelift.
Enhance customer experience and drive business success through actionable strategies for marketing and sales alignment.
Why CTV is an important part of any search strategy.
"There's always something new to uncover. ... It's a giant sandbox where I can just take all the toys and move them wherever."
Learn how to get to the heart of customer experience with data that delivers.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know.
Oracle says the argument is over and the unified platform beats collections of best of breed solutions.
There's a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work.
While identity management platforms can help marketers, ask these important questions first before starting the buying process.
B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here's a framework for overcoming customer indecision and accelerating revenue.